DON’T RUSH X 4RMMARS
DON’T RUSH X 4RMMARS
We often celebrate success as a final moment: the gold medal,
the record broken, the sold-out show. But the real story lies beneath—
the years of almosts, rejections, and pushing forward when no one was clapping.
This collection honors that hidden labor. Inspired by Nigerian icons
who turned setbacks into legacy, each jersey becomes a symbol of persistence,
not just performance.
Using the language of sportsmanship,
The 99th Jersey turns fashion into a tribute: to the hustle, the setbacks,
and the quiet moments that build legends. This is for everyone who’s still in the 99%.
Below, we spotlight nine journeys that embody The 99% You Didn’t See:
As Twitter's nuisance Korty made
a mess of herself while slowly finding
her purpose. Did she achieve it?
Yes, with pile loads of Nos
- very few we were able to witness
Quick to call his career failure when
it's actually a lifetime success but
we're too blinded to see Skales
success just hung up on
the prospect & bias comparison
Choose your hard they say,
Ezinne choose the hardest
of hards. She did this honoring
her heritage and believing
in her skills
The iconic pioneer of afrobeats
wasn't always a musician
or an afrobeats artiste. Medicine
was his first known book and
jazz et highlife was his intro
to the music world.
The Ijaya of Olusosun and King of Naples
are two tales that didn't always
exist until it did, and now surpassing
Naples with uncomfortable glitches
he's king in Galatasaray
Life might make you
want to forget who you are
but Chimamanda always
find her way back,
slowly but surely.
The 99th Jersey isn’t about flash. It’s about the foundation.
It’s for the misfits, late bloomers, and overlooked strivers
who keep going anyway. Each number tells a story.
Each thread holds effort. Behind every triumph is
a long list of setbacks, doubts, and silent effort.
The 99th Jersey collection by Don’t Rush
tells the story of that unseen grind. This is your reminder:
the 1% of glory is made from 99% grind.
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
