DON’T RUSH X 4RMMARS
DON’T RUSH X 4RMMARS
We often celebrate success as a final moment: the gold medal,
the record broken, the sold-out show. But the real story lies beneath—
the years of almosts, rejections, and pushing forward when no one was clapping.
This collection honors that hidden labor. Inspired by Nigerian icons
who turned setbacks into legacy, each jersey becomes a symbol of persistence,
not just performance.
Using the language of sportsmanship,
The 99th Jersey turns fashion into a tribute: to the hustle, the setbacks,
and the quiet moments that build legends. This is for everyone who’s still in the 99%.
Below, we spotlight nine journeys that embody The 99% You Didn’t See:
Before becoming the
afrcan giant and global icon,
Burna Boy was too foreign an artiste
for Nigerians and labeled to have
a bad boy persona in the UK
Now breaking records
at Time Square New York City,
Tunde's background was all in the
Slum of Ikorodu with poverty
shaping him to becoming
who he is today
The 99th Jersey isn’t about flash. It’s about the foundation.
It’s for the misfits, late bloomers, and overlooked strivers
who keep going anyway. Each number tells a story.
Each thread holds effort. Behind every triumph is
a long list of setbacks, doubts, and silent effort.
The 99th Jersey collection by Don’t Rush
tells the story of that unseen grind. This is your reminder:
the 1% of glory is made from 99% grind.
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
- MADE FOR GREATNESS
